April 27, 2020


OSHAWA, Ontario – Oshawa Power and Utilities Corporation (OPUC) is proud to announce the evolution of its non-regulated energy division. As of April 27th, 2020 Oshawa PUC Energy Services (OPUCES) will go by the streamlined name EnerFORGE, EnerFORGE’s mission is strong and clear — to help customers forge a sustainable energy future. The brand infers bold new directions that may not be aligned with the energy status quo, but always lead to improved outcomes for clients. Visually, the logo includes cues that embrace the company’s history as an Oshawa utility affiliate and also reference the team’s acumen in a spectrum of energy technologies. Overall, the look-and-feel will propel the group beyond pre-conceived notions of what OPUCES could do.

In terms of its mandate, EnerFORGE will build on the strong foundational base of 21 projects across nearly 90 sites in the GTHA that were built under the OPUCES brand. This will be done through custom design, build, own, operate and/or finance solutions for low carbon energy initiatives across Canada.

When asked about the re-brand, OPUC’s President and CEO, Ivano Labricciosa noted that “The evolved strategic direction of this division plays an instrumental role in strengthening our market position while also building steady returns for our shareholder”. He also noted that “the old brand left customers confused about our offering and our geographic reach, meaning that our capabilities had outgrown our namesake”.

Scott Barker, VP of Business Development and functional leader for the EnerFORGE division was asked about the timing for this launch. “The team considered delaying the announcement to be sensitive to the challenges everyone is facing during these unprecedented times. As the COVID-19 situation evolved, we’ve witnessed strongly emerging themes of collaboration and innovation, which perfectly align with our new brand. We’ve also seen upticks in our business, as clients require more out of our essential services than ever before. Given this, we’ve decided to launch and modestly celebrate this exciting step with a locally-produced COVID-19 relief package donation to frontline workers at Lakeridge Health Oshawa.”

To achieve its socially-distanced digital launch, EnerFORGE will be posting new content to LinkedIn each day next week and looks forward to celebrating in person with stakeholders someday soon.

About EnerFORGE

EnerFORGE is a leading enabler of critical energy and communications infrastructure. Our mission is to help customers forge their sustainable energy future through flexible, affordable, and innovative approaches. Our available services span the design, build, finance, own, operate and maintain spectrum. EnerFORGE is a wholly-owned subsidiary of Oshawa Power and Utilities Corporation.

About Oshawa Power and Utilities Corporation

Oshawa Power and Utilities Corporation (OPUC) is a diversified holding company owned by the municipal corporation of the City of Oshawa. With a 130+ year history in Oshawa, OPUC has four divisions, all of which own and operate critical and converging energy and communications infrastructure.


Janet Taylor
Manager – Sustainability and Business Advocacy, Oshawa Power
100 Simcoe St. S., Oshawa, ON L1H 7M7
(905) 244-6364

Sheila Risorto
Marketing and Communications, Oshawa Power
100 Simcoe St. S., Oshawa, ON L1H 7M7
(905) 439-1930