Oshawa Power launches new electricity pricing pilot for Oshawa residents

Oshawa Power launches new electricity pricing pilot for Oshawa residents
For Immediate Release

Oshawa, ON – Oshawa Power is launching a new and innovative pilot that will help local residents to take charge of their electricity costs while also helping Ontario’s power system run more efficiently. The Peak Performance program is a unique opportunity; open only for a limited time to residents of Oshawa.

Peak Performance is designed to help customers shift their energy use so they can reduce their electricity costs. The program features new pricing structures that offer cost-savings during off-peak times. To help customers shift to the cheaper off-peak times, Peak Performance also includes energy management tools such as an advanced web portal, feedback and alerts, specially-trained customer service representatives and an interactive state-of-the-art smartphone app called Peak. This suite of tools is customized for each participant. The goal is to support customers through offering best-in-class information, delivered how and when they need it.

Peak Performance is one in a series of pilots in the province approved by the Ontario Energy Board (OEB). Oshawa Power has partnered with Publicis.Sapient to design and manage the locally delivered program.

“When we launched Ontario’s Fair Hydro Plan, our government delivered significant and immediate relief on electricity bills for all residential electricity customers and as many as half a million small businesses and farms across the province. With affordability as a top priority, I’m pleased the Ontario Energy Board and Oshawa Power are taking the next step in offering more flexibility and choice to families, while helping to reduce electricity bills even further,” stated Glenn Thibeault, Ontario’s Minister of Energy.

“By engaging in this pilot we can facilitate and inform the conversation around electricity pricing and contribute to the OEB’s work to develop pricing that can give customers in Oshawa greater control over their electricity costs while also helping to improve system efficiency,” commented Ivano Labricciosa, President and CEO at Oshawa Power. “This pilot will empower our customers with information to guide how they use their electricity to best suit their needs. We are proud to bring this kind of innovation to Oshawa.”

“Having informed conversations about approaches for reducing consumption is increasingly important. Doing so requires data-driven insights, the right tone of voice and advanced channels for supporting customers.  We are excited about partnering with Oshawa Power on this effort and helping to advance the OEB’s work to revamp pricing options for residential customers,” added Ravi Parakkat, director and North America Utilities lead at Publicis.Sapient.

Peak Performance Pricing will run for a 12-month pilot period and is only open to 1,500 Oshawa residents. Oshawa Power is recruiting participants NOW.  Please contact cdm@opuc.on.ca or (905) 723-4626 ext 5346 for details or to register.


About Oshawa Power:

Oshawa Power provides safe, reliable and efficient electricity distribution services to over 58,000 customers in the City of Oshawa.  Oshawa Power is part of the Oshawa Power and Utilities Corporation family of companies.

Oshawa Power and Utilities Corporation is the holding company for a diversified group of four subsidiaries involved in energy distribution, telecom ventures, clean power generation and solar energy generation.  Oshawa Power and Utilities Corporation is wholly owned by the Corporation of The City of Oshawa.  For more information, visit www.opuc.on.ca .

About the Ontario Energy Board:

The Ontario Energy Board (OEB) has selected a number of Ontario utilities, including Oshawa Power, to explore alternative pricing options for residential customers to give them greater choice and more tools to better understand and manage their electricity use.

The OEB is the independent regulator of Ontario’s electricity and natural gas sectors. It protects consumers and makes decisions that serve the public interest. Its goal is to promote a sustainable and efficient energy sector that provides consumers with reliable energy services at a reasonable cost.

About Publicis.Sapient:

Publicis.Sapient, the digital business transformation hub of Publicis Groupe, helps clients drive growth and efficiency and evolve the ways they work, in a world where consumer behavior and technology are catalyzing social and commercial change at an unprecedented pace. With 19,000 people and over 100 offices around the globe, our expertise spanning technology, data sciences, consulting and creative combined with our culture of innovation enables us to deliver on complex transformation initiatives that accelerate our clients’ businesses through creating the products and services their customers expect. For more information, visit www.publicis.sapient.com.

Peak Performance Pricing Media Release PDF